What color is #E396DF?

#E396DF is a light, soft purple. In RGB it is rgb(227, 150, 223), and in HSL hsl(303, 58%, 74%).

Is #E396DF accessible as text?

On white, #E396DF has a contrast ratio of 2.17:1 (fails WCAG AA for body text); on black it is 9.69:1 (passes). For text placed on #E396DF, use black for the best readability.

What is the closest Tailwind color to #E396DF?

The nearest Tailwind CSS token is fuchsia-300 (#F4A8FF).

What colors go well with #E396DF?

#E396DF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #96E39A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E396DF below.

Is #E396DF good for buttons?

#E396DF works well for buttons and highlights, but use black text on #E396DF — white text only reaches 2.17:1, below the 4.5:1 needed for normal-size labels.

Is #E396DF the same as CSS plum?

No — #E396DF is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#E396DF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E396DF

Not just a swatch — here's how #E396DF works with other colors. Named schemes with #E396DF in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E396DF Secondary #BA5F34 Accent #7E7440 Surface #F5EBDD Anchor #3C2922

This palette keeps Wisteria as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #E396DF Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Wisteria anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #E396DF Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #25334B

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E396DF Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E396DF Secondary #F4D8F2 Support #9C9087 Ink #18140F

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

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Color Lab

How #E396DF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 58/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 23/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 30/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 51/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 36/100

Low

Workable accent with care around contrast.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E396DF

For UI

For branding

For interior

For fashion

People also use #E396DF with

Mauve Salmon Pink Light Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.6:1. Use

Subtle surface Use #F7ECF7 for cards and hover fills. Tint 80

Avoid beside #E396C6 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E396DF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E396DF;
  --color-base-rgb: 227 150 223;
  --color-base-oklch: oklch(77.4% 0.131 328.6);
  --color-50: #FCF2FC;
  --color-100: #F7DEF6;
  --color-200: #EEBFEB;
  --color-300: #DD92D9;
  --color-400: #C969C4;
  --color-500: #AD47A8;
  --color-600: #853D81;
  --color-700: #5F305C;
  --color-800: #3E233D;
  --color-900: #261726;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  wisteria: {
    50: '#FCF2FC',
    100: '#F7DEF6',
    200: '#EEBFEB',
    300: '#DD92D9',
    400: '#C969C4',
    500: '#AD47A8',
    600: '#853D81',
    700: '#5F305C',
    800: '#3E233D',
    900: '#261726',
  },
}

$base: #E396DF;
$base-ink: #141310;
$base-50: #FCF2FC;
$base-100: #F7DEF6;
$base-200: #EEBFEB;
$base-300: #DD92D9;
$base-400: #C969C4;
$base-500: #AD47A8;
$base-600: #853D81;
$base-700: #5F305C;
$base-800: #3E233D;
$base-900: #261726;
$base-hover: #D35BCD;
$base-subtle: #F4E2F3;

{
    "color": {
        "base": {
            "value": "#E396DF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FC",
                "type": "color"
            },
            "100": {
                "value": "#F7DEF6",
                "type": "color"
            },
            "200": {
                "value": "#EEBFEB",
                "type": "color"
            },
            "300": {
                "value": "#DD92D9",
                "type": "color"
            },
            "400": {
                "value": "#C969C4",
                "type": "color"
            },
            "500": {
                "value": "#AD47A8",
                "type": "color"
            },
            "600": {
                "value": "#853D81",
                "type": "color"
            },
            "700": {
                "value": "#5F305C",
                "type": "color"
            },
            "800": {
                "value": "#3E233D",
                "type": "color"
            },
            "900": {
                "value": "#261726",
                "type": "color"
            }
        }
    }
}

Palettes built on #E396DF

Color Lab

Pairs with #E396DF

UI roles & guardrails

In real applications

Scales

Every model

Export