#E44E69 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E44E69 works with other colors. Named schemes with #E44E69 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
Blush Pink carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #E44E69 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E44E69 at work across the surfaces designers actually ship.
:root {
--color-base: #E44E69;
--color-base-rgb: 228 78 105;
--color-base-oklch: oklch(63.6% 0.185 13.5);
--color-50: #FEF1F3;
--color-100: #FBDBE0;
--color-200: #F4B8C3;
--color-300: #E78899;
--color-400: #D65C72;
--color-500: #BC3951;
--color-600: #8F3344;
--color-700: #652A34;
--color-800: #421F25;
--color-900: #291518;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FEF1F3',
100: '#FBDBE0',
200: '#F4B8C3',
300: '#E78899',
400: '#D65C72',
500: '#BC3951',
600: '#8F3344',
700: '#652A34',
800: '#421F25',
900: '#291518',
},
}
$base: #E44E69; $base-ink: #141310; $base-50: #FEF1F3; $base-100: #FBDBE0; $base-200: #F4B8C3; $base-300: #E78899; $base-400: #D65C72; $base-500: #BC3951; $base-600: #8F3344; $base-700: #652A34; $base-800: #421F25; $base-900: #291518; $base-hover: #D52041; $base-subtle: #F2CFD6;
{
"color": {
"base": {
"value": "#E44E69",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F3",
"type": "color"
},
"100": {
"value": "#FBDBE0",
"type": "color"
},
"200": {
"value": "#F4B8C3",
"type": "color"
},
"300": {
"value": "#E78899",
"type": "color"
},
"400": {
"value": "#D65C72",
"type": "color"
},
"500": {
"value": "#BC3951",
"type": "color"
},
"600": {
"value": "#8F3344",
"type": "color"
},
"700": {
"value": "#652A34",
"type": "color"
},
"800": {
"value": "#421F25",
"type": "color"
},
"900": {
"value": "#291518",
"type": "color"
}
}
}
}