Nearest named color: Heliotrope
#E68AFA
#E68AFA
Nearest named
Heliotrope
Family
Purple
Lightness
77.0%
Chroma
0.180
Hue angle
320.3°
Temperature
Neutral-leaning
Contrast on white
2.24:1 · Fail
Contrast on black
8.30:1 · AAA
Web-safe
#FF99FF
CSS oklch()
77% 0.18 320

#E68AFA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.

Palettes built on #E68AFA

Not just a swatch — here's how #E68AFA works with other colors. Named schemes with #E68AFA in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Tech Product Signal · 5 colors

Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.

Build a working theme in the generator →

Color Lab

How #E68AFA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 50/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 24/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 28/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 70/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 35/100
Low
Workable accent with care around contrast.
Surface fit 33/100
Low
Usable as a tinted surface in measured doses.
Print safety 80/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E68AFA

For UI
For branding
For interior
For fashion
People also use #E68AFA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 8.3:1. Use
Subtle surface Use #F8EBFB for cards and hover fills. Tint 80
Avoid beside #FA89E9 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E68AFA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #E68AFA;
  --color-base-rgb: 230 138 250;
  --color-base-oklch: oklch(77.0% 0.180 320.3);
  --color-50: #FCF0FE;
  --color-100: #F6D8FD;
  --color-200: #EEB1FC;
  --color-300: #DD7CF3;
  --color-400: #C94DE5;
  --color-500: #AE29CB;
  --color-600: #85289A;
  --color-700: #5F226D;
  --color-800: #3E1A47;
  --color-900: #26122B;
  --color-on-base: #141310;
}