What color is #E68FC4?

#E68FC4 is a light, soft pink. In RGB it is rgb(230, 143, 196), and in HSL hsl(323, 64%, 73%).

Is #E68FC4 accessible as text?

On white, #E68FC4 has a contrast ratio of 2.31:1 (fails WCAG AA for body text); on black it is 9.09:1 (passes). For text placed on #E68FC4, use black for the best readability.

What is the closest Tailwind color to #E68FC4?

The nearest Tailwind CSS token is pink-300 (#FDA5D5).

What colors go well with #E68FC4?

#E68FC4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #8EE6B0. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E68FC4 below.

Is #E68FC4 good for buttons?

#E68FC4 works well for buttons and highlights, but use black text on #E68FC4 — white text only reaches 2.31:1, below the 4.5:1 needed for normal-size labels.

Is #E68FC4 the same as CSS plum?

No — #E68FC4 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E68FC4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E68FC4

Not just a swatch — here's how #E68FC4 works with other colors. Named schemes with #E68FC4 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E68FC4 Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Persian Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #E68FC4 Anchor #3B2922 Surface #F1E2D1 Accent #9B9462 Secondary #3C3833

Persian Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #E68FC4 Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25324B

Persian Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E68FC4 Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Persian Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E68FC4 Secondary #F2D2E4 Support #9C9087 Ink #18140F

Persian Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Persian Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E68FC4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 58/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 25/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 10/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 32/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 41/100

Moderate

Workable accent with care around contrast.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E68FC4

For UI

For branding

For interior

For fashion

People also use #E68FC4 with

Mauve Light Coral Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.0:1. Use

Subtle surface Use #F8EBF3 for cards and hover fills. Tint 80

Avoid beside #E68EA7 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E68FC4 at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E68FC4;
  --color-base-rgb: 230 143 196;
  --color-base-oklch: oklch(75.5% 0.124 343.2);
  --color-50: #FDF2F9;
  --color-100: #F8DDEE;
  --color-200: #F0BCDC;
  --color-300: #E18EC1;
  --color-400: #CE64A5;
  --color-500: #B34288;
  --color-600: #89396A;
  --color-700: #612E4D;
  --color-800: #402134;
  --color-900: #271621;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  persian-pink: {
    50: '#FDF2F9',
    100: '#F8DDEE',
    200: '#F0BCDC',
    300: '#E18EC1',
    400: '#CE64A5',
    500: '#B34288',
    600: '#89396A',
    700: '#612E4D',
    800: '#402134',
    900: '#271621',
  },
}

$base: #E68FC4;
$base-ink: #141310;
$base-50: #FDF2F9;
$base-100: #F8DDEE;
$base-200: #F0BCDC;
$base-300: #E18EC1;
$base-400: #CE64A5;
$base-500: #B34288;
$base-600: #89396A;
$base-700: #612E4D;
$base-800: #402134;
$base-900: #271621;
$base-hover: #D951A5;
$base-subtle: #F4E0ED;

{
    "color": {
        "base": {
            "value": "#E68FC4",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F9",
                "type": "color"
            },
            "100": {
                "value": "#F8DDEE",
                "type": "color"
            },
            "200": {
                "value": "#F0BCDC",
                "type": "color"
            },
            "300": {
                "value": "#E18EC1",
                "type": "color"
            },
            "400": {
                "value": "#CE64A5",
                "type": "color"
            },
            "500": {
                "value": "#B34288",
                "type": "color"
            },
            "600": {
                "value": "#89396A",
                "type": "color"
            },
            "700": {
                "value": "#612E4D",
                "type": "color"
            },
            "800": {
                "value": "#402134",
                "type": "color"
            },
            "900": {
                "value": "#271621",
                "type": "color"
            }
        }
    }
}

Palettes built on #E68FC4

Color Lab

Pairs with #E68FC4

UI roles & guardrails

In real applications

Scales

Every model

Export