What color is #E697F2?

#E697F2 is a light, vivid purple. In RGB it is rgb(230, 151, 242), and in HSL hsl(292, 78%, 77%).

Is #E697F2 accessible as text?

On white, #E697F2 has a contrast ratio of 2.08:1 (fails WCAG AA for body text); on black it is 10.07:1 (passes). For text placed on #E697F2, use black for the best readability.

What is the closest Tailwind color to #E697F2?

The nearest Tailwind CSS token is fuchsia-300 (#F4A8FF).

What colors go well with #E697F2?

#E697F2 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #A3F297. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E697F2 below.

Is #E697F2 good for buttons?

#E697F2 works well for buttons and highlights, but use black text on #E697F2 — white text only reaches 2.08:1, below the 4.5:1 needed for normal-size labels.

Is #E697F2 the same as CSS plum?

No — #E697F2 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#E697F2 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E697F2

Not just a swatch — here's how #E697F2 works with other colors. Named schemes with #E697F2 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #E697F2 Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E697F2 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E697F2 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Mauve sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E697F2 Secondary #F8DCFC Support #9C9087 Ink #18140F

Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #E697F2 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFC1FF

Mauve is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauve.

Build a working theme in the generator →

Color Lab

How #E697F2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 56/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 28/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 58/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 32/100

Low

Workable accent with care around contrast.

Surface fit 35/100

Low

Usable as a tinted surface in measured doses.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E697F2

For UI

For branding

For interior

For fashion

People also use #E697F2 with

Mauve Carnation Light Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.9:1. Use

Subtle surface Use #F8EDFA for cards and hover fills. Tint 80

Avoid beside #F297E0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E697F2 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E697F2;
  --color-base-rgb: 230 151 242;
  --color-base-oklch: oklch(78.6% 0.150 322.1);
  --color-50: #FCF1FE;
  --color-100: #F7DAFB;
  --color-200: #EDB6F6;
  --color-300: #DD85EA;
  --color-400: #C858DA;
  --color-500: #AD36BF;
  --color-600: #853091;
  --color-700: #5E2867;
  --color-800: #3E1E43;
  --color-900: #261429;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  mauve: {
    50: '#FCF1FE',
    100: '#F7DAFB',
    200: '#EDB6F6',
    300: '#DD85EA',
    400: '#C858DA',
    500: '#AD36BF',
    600: '#853091',
    700: '#5E2867',
    800: '#3E1E43',
    900: '#261429',
  },
}

$base: #E697F2;
$base-ink: #141310;
$base-50: #FCF1FE;
$base-100: #F7DAFB;
$base-200: #EDB6F6;
$base-300: #DD85EA;
$base-400: #C858DA;
$base-500: #AD36BF;
$base-600: #853091;
$base-700: #5E2867;
$base-800: #3E1E43;
$base-900: #261429;
$base-hover: #D551E9;
$base-subtle: #F5E3F8;

{
    "color": {
        "base": {
            "value": "#E697F2",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F7DAFB",
                "type": "color"
            },
            "200": {
                "value": "#EDB6F6",
                "type": "color"
            },
            "300": {
                "value": "#DD85EA",
                "type": "color"
            },
            "400": {
                "value": "#C858DA",
                "type": "color"
            },
            "500": {
                "value": "#AD36BF",
                "type": "color"
            },
            "600": {
                "value": "#853091",
                "type": "color"
            },
            "700": {
                "value": "#5E2867",
                "type": "color"
            },
            "800": {
                "value": "#3E1E43",
                "type": "color"
            },
            "900": {
                "value": "#261429",
                "type": "color"
            }
        }
    }
}