What color is #E698E8?

#E698E8 is a light, soft purple. In RGB it is rgb(230, 152, 232), and in HSL hsl(299, 63%, 75%).

Is #E698E8 accessible as text?

On white, #E698E8 has a contrast ratio of 2.10:1 (fails WCAG AA for body text); on black it is 10.02:1 (passes). For text placed on #E698E8, use black for the best readability.

What is the closest Tailwind color to #E698E8?

The nearest Tailwind CSS token is fuchsia-300 (#F4A8FF).

What colors go well with #E698E8?

#E698E8 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #98E797. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E698E8 below.

Is #E698E8 good for buttons?

#E698E8 works well for buttons and highlights, but use black text on #E698E8 — white text only reaches 2.10:1, below the 4.5:1 needed for normal-size labels.

Is #E698E8 the same as CSS plum?

No — #E698E8 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#E698E8 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E698E8

Not just a swatch — here's how #E698E8 works with other colors. Named schemes with #E698E8 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #E698E8 Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E698E8 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E698E8 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E698E8 Secondary #F8DBF8 Support #9C9087 Ink #18140F

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #E698E8 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFC2FF

Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.

Build a working theme in the generator →

Color Lab

How #E698E8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 58/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 28/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 54/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 33/100

Low

Workable accent with care around contrast.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E698E8

For UI

For branding

For interior

For fashion

People also use #E698E8 with

Mauve Salmon Pink Light Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.9:1. Use

Subtle surface Use #F8ECF8 for cards and hover fills. Tint 80

Avoid beside #E797CE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E698E8 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E698E8;
  --color-base-rgb: 230 152 232;
  --color-base-oklch: oklch(78.4% 0.139 325.9);
  --color-50: #FCF2FD;
  --color-100: #F8DDF8;
  --color-200: #EFBDF0;
  --color-300: #DF8FE0;
  --color-400: #CB65CD;
  --color-500: #B043B2;
  --color-600: #873A88;
  --color-700: #602E61;
  --color-800: #3F2140;
  --color-900: #271627;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  wisteria: {
    50: '#FCF2FD',
    100: '#F8DDF8',
    200: '#EFBDF0',
    300: '#DF8FE0',
    400: '#CB65CD',
    500: '#B043B2',
    600: '#873A88',
    700: '#602E61',
    800: '#3F2140',
    900: '#271627',
  },
}

$base: #E698E8;
$base-ink: #141310;
$base-50: #FCF2FD;
$base-100: #F8DDF8;
$base-200: #EFBDF0;
$base-300: #DF8FE0;
$base-400: #CB65CD;
$base-500: #B043B2;
$base-600: #873A88;
$base-700: #602E61;
$base-800: #3F2140;
$base-900: #271627;
$base-hover: #D759D9;
$base-subtle: #F5E3F5;

{
    "color": {
        "base": {
            "value": "#E698E8",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F8DDF8",
                "type": "color"
            },
            "200": {
                "value": "#EFBDF0",
                "type": "color"
            },
            "300": {
                "value": "#DF8FE0",
                "type": "color"
            },
            "400": {
                "value": "#CB65CD",
                "type": "color"
            },
            "500": {
                "value": "#B043B2",
                "type": "color"
            },
            "600": {
                "value": "#873A88",
                "type": "color"
            },
            "700": {
                "value": "#602E61",
                "type": "color"
            },
            "800": {
                "value": "#3F2140",
                "type": "color"
            },
            "900": {
                "value": "#271627",
                "type": "color"
            }
        }
    }
}