What color is #E699BC?

#E699BC is a light, soft pink. In RGB it is rgb(230, 153, 188), and in HSL hsl(333, 61%, 75%).

Is #E699BC accessible as text?

On white, #E699BC has a contrast ratio of 2.18:1 (fails WCAG AA for body text); on black it is 9.65:1 (passes). For text placed on #E699BC, use black for the best readability.

What is the closest Tailwind color to #E699BC?

The nearest Tailwind CSS token is rose-300 (#FFA1AD).

What colors go well with #E699BC?

#E699BC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #98E6C3. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E699BC below.

Is #E699BC good for buttons?

#E699BC works well for buttons and highlights, but use black text on #E699BC — white text only reaches 2.18:1, below the 4.5:1 needed for normal-size labels.

Is #E699BC the same as CSS plum?

No — #E699BC is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E699BC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E699BC

Not just a swatch — here's how #E699BC works with other colors. Named schemes with #E699BC in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E699BC Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Lilac as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #E699BC Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Lilac anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #E699BC Accent #A5C3C7 Surface #E7D6BF Secondary #9AA0A1 Anchor #26324B

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E699BC Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E699BC Secondary #F5D8E4 Support #9C9087 Ink #17140F

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E699BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 63/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 23/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 18/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 31/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 35/100

Low

Workable accent with care around contrast.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E699BC

For UI

For branding

For interior

For fashion

People also use #E699BC with

Mauve Dusty Rose Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.5:1. Use

Subtle surface Use #F8EDF2 for cards and hover fills. Tint 80

Avoid beside #E698A1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E699BC at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E699BC;
  --color-base-rgb: 230 153 188;
  --color-base-oklch: oklch(76.9% 0.102 350.9);
  --color-50: #FCF2F7;
  --color-100: #F8DDE9;
  --color-200: #EFBDD4;
  --color-300: #DF90B4;
  --color-400: #CB6794;
  --color-500: #B04575;
  --color-600: #873B5D;
  --color-700: #602F45;
  --color-800: #3F222F;
  --color-900: #27161E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  lilac: {
    50: '#FCF2F7',
    100: '#F8DDE9',
    200: '#EFBDD4',
    300: '#DF90B4',
    400: '#CB6794',
    500: '#B04575',
    600: '#873B5D',
    700: '#602F45',
    800: '#3F222F',
    900: '#27161E',
  },
}

$base: #E699BC;
$base-ink: #141310;
$base-50: #FCF2F7;
$base-100: #F8DDE9;
$base-200: #EFBDD4;
$base-300: #DF90B4;
$base-400: #CB6794;
$base-500: #B04575;
$base-600: #873B5D;
$base-700: #602F45;
$base-800: #3F222F;
$base-900: #27161E;
$base-hover: #D75B93;
$base-subtle: #F5E3EB;

{
    "color": {
        "base": {
            "value": "#E699BC",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2F7",
                "type": "color"
            },
            "100": {
                "value": "#F8DDE9",
                "type": "color"
            },
            "200": {
                "value": "#EFBDD4",
                "type": "color"
            },
            "300": {
                "value": "#DF90B4",
                "type": "color"
            },
            "400": {
                "value": "#CB6794",
                "type": "color"
            },
            "500": {
                "value": "#B04575",
                "type": "color"
            },
            "600": {
                "value": "#873B5D",
                "type": "color"
            },
            "700": {
                "value": "#602F45",
                "type": "color"
            },
            "800": {
                "value": "#3F222F",
                "type": "color"
            },
            "900": {
                "value": "#27161E",
                "type": "color"
            }
        }
    }
}