What color is #E699DB?

#E699DB is a light, soft purple. In RGB it is rgb(230, 153, 219), and in HSL hsl(309, 61%, 75%).

Is #E699DB accessible as text?

On white, #E699DB has a contrast ratio of 2.11:1 (fails WCAG AA for body text); on black it is 9.94:1 (passes). For text placed on #E699DB, use black for the best readability.

What is the closest Tailwind color to #E699DB?

The nearest Tailwind CSS token is pink-300 (#FDA5D5).

What colors go well with #E699DB?

#E699DB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #98E6A4. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E699DB below.

Is #E699DB good for buttons?

#E699DB works well for buttons and highlights, but use black text on #E699DB — white text only reaches 2.11:1, below the 4.5:1 needed for normal-size labels.

Is #E699DB the same as CSS plum?

No — #E699DB is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#E699DB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E699DB

Not just a swatch — here's how #E699DB works with other colors. Named schemes with #E699DB in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E699DB Secondary #BA6034 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Wisteria as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #E699DB Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Wisteria anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #E699DB Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25334B

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E699DB Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E699DB Secondary #F7DBF2 Support #9C9087 Ink #18140F

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E699DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 60/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 29/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 34/100

Low

Workable accent with care around contrast.

Surface fit 41/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E699DB

For UI

For branding

For interior

For fashion

People also use #E699DB with

Mauve Salmon Pink Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.8:1. Use

Subtle surface Use #F8EDF6 for cards and hover fills. Tint 80

Avoid beside #E698C1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E699DB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E699DB;
  --color-base-rgb: 230 153 219;
  --color-base-oklch: oklch(78.0% 0.125 331.9);
  --color-50: #FCF2FB;
  --color-100: #F8DDF4;
  --color-200: #EFBDE8;
  --color-300: #DF90D3;
  --color-400: #CB67BC;
  --color-500: #B045A0;
  --color-600: #873B7B;
  --color-700: #602F59;
  --color-800: #3F223B;
  --color-900: #271624;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  wisteria: {
    50: '#FCF2FB',
    100: '#F8DDF4',
    200: '#EFBDE8',
    300: '#DF90D3',
    400: '#CB67BC',
    500: '#B045A0',
    600: '#873B7B',
    700: '#602F59',
    800: '#3F223B',
    900: '#271624',
  },
}

$base: #E699DB;
$base-ink: #141310;
$base-50: #FCF2FB;
$base-100: #F8DDF4;
$base-200: #EFBDE8;
$base-300: #DF90D3;
$base-400: #CB67BC;
$base-500: #B045A0;
$base-600: #873B7B;
$base-700: #602F59;
$base-800: #3F223B;
$base-900: #271624;
$base-hover: #D75BC5;
$base-subtle: #F5E3F2;

{
    "color": {
        "base": {
            "value": "#E699DB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FB",
                "type": "color"
            },
            "100": {
                "value": "#F8DDF4",
                "type": "color"
            },
            "200": {
                "value": "#EFBDE8",
                "type": "color"
            },
            "300": {
                "value": "#DF90D3",
                "type": "color"
            },
            "400": {
                "value": "#CB67BC",
                "type": "color"
            },
            "500": {
                "value": "#B045A0",
                "type": "color"
            },
            "600": {
                "value": "#873B7B",
                "type": "color"
            },
            "700": {
                "value": "#602F59",
                "type": "color"
            },
            "800": {
                "value": "#3F223B",
                "type": "color"
            },
            "900": {
                "value": "#271624",
                "type": "color"
            }
        }
    }
}

Palettes built on #E699DB

Color Lab

Pairs with #E699DB

UI roles & guardrails

In real applications

Scales

Every model

Export