What color is #E740BB?

#E740BB is a medium, vivid magenta. In RGB it is rgb(231, 64, 187), and in HSL hsl(316, 78%, 58%).

Is #E740BB accessible as text?

On white, #E740BB has a contrast ratio of 3.59:1 (fails WCAG AA for body text); on black it is 5.85:1 (passes). For text placed on #E740BB, use black for the best readability.

What is the closest Tailwind color to #E740BB?

The nearest Tailwind CSS token is pink-500 (#F6339A).

What colors go well with #E740BB?

#E740BB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #40E76D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E740BB below.

Is #E740BB good for buttons?

#E740BB works well for buttons and highlights, but use black text on #E740BB — white text only reaches 3.59:1, below the 4.5:1 needed for normal-size labels.

Is #E740BB the same as CSS deeppink?

No — #E740BB is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#E740BB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E740BB

Not just a swatch — here's how #E740BB works with other colors. Named schemes with #E740BB in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E740BB Secondary #E86C60 Accent #F0983F Anchor #5A3A54 Surface #F6E8D7

Fuchsia glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E740BB Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Fuchsia sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E740BB Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Fuchsia sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E740BB Secondary #BA6032 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Fuchsia as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E740BB Secondary #E1A8CC Support #9C9087 Ink #18140F

Fuchsia is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fuchsia carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E740BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 68/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 38/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 15/100

Very low

Clean and current — no dusty, aged cast.

Luxury 36/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 91/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 53/100

Moderate

Workable accent with care around contrast.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E740BB

For UI

For branding

For interior

For fashion

People also use #E740BB with

Medium Orchid Amaranth Malachite Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.2:1. Use

Subtle surface Use #F6DEEF for cards and hover fills. Tint 80

Avoid beside #E74083 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E740BB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E740BB;
  --color-base-rgb: 231 64 187;
  --color-base-oklch: oklch(65.5% 0.235 340.6);
  --color-50: #FEF1FA;
  --color-100: #FBDAF2;
  --color-200: #F6B6E5;
  --color-300: #EA85CF;
  --color-400: #DA58B7;
  --color-500: #BF369A;
  --color-600: #913078;
  --color-700: #672856;
  --color-800: #431E39;
  --color-900: #291424;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  fuchsia: {
    50: '#FEF1FA',
    100: '#FBDAF2',
    200: '#F6B6E5',
    300: '#EA85CF',
    400: '#DA58B7',
    500: '#BF369A',
    600: '#913078',
    700: '#672856',
    800: '#431E39',
    900: '#291424',
  },
}

$base: #E740BB;
$base-ink: #141310;
$base-50: #FEF1FA;
$base-100: #FBDAF2;
$base-200: #F6B6E5;
$base-300: #EA85CF;
$base-400: #DA58B7;
$base-500: #BF369A;
$base-600: #913078;
$base-700: #672856;
$base-800: #431E39;
$base-900: #291424;
$base-hover: #D31AA1;
$base-subtle: #F2CCE8;

{
    "color": {
        "base": {
            "value": "#E740BB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FA",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF2",
                "type": "color"
            },
            "200": {
                "value": "#F6B6E5",
                "type": "color"
            },
            "300": {
                "value": "#EA85CF",
                "type": "color"
            },
            "400": {
                "value": "#DA58B7",
                "type": "color"
            },
            "500": {
                "value": "#BF369A",
                "type": "color"
            },
            "600": {
                "value": "#913078",
                "type": "color"
            },
            "700": {
                "value": "#672856",
                "type": "color"
            },
            "800": {
                "value": "#431E39",
                "type": "color"
            },
            "900": {
                "value": "#291424",
                "type": "color"
            }
        }
    }
}