Nearest named color: Heliotrope
#E78BEE
#E78BEE
Nearest named
Heliotrope
Family
Purple
Lightness
76.7%
Chroma
0.167
Hue angle
324.5°
Temperature
Neutral-leaning
Contrast on white
2.25:1 · Fail
Contrast on black
8.25:1 · AAA
Web-safe
#FF99FF
CSS oklch()
77% 0.17 324

#E78BEE is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.

Palettes built on #E78BEE

Not just a swatch — here's how #E78BEE works with other colors. Named schemes with #E78BEE in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Tech Product Signal · 5 colors

Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.

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Color Lab

How #E78BEE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 52/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 24/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 32/100
Low
A faint retro warmth without tipping into sepia.
Luxury 29/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 65/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 37/100
Low
Workable accent with care around contrast.
Surface fit 33/100
Low
Usable as a tinted surface in measured doses.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E78BEE

For UI
For branding
For interior
For fashion
People also use #E78BEE with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 8.2:1. Use
Subtle surface Use #F8EBF9 for cards and hover fills. Tint 80
Avoid beside #EE8CD4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E78BEE at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #E78BEE;
  --color-base-rgb: 231 139 238;
  --color-base-oklch: oklch(76.7% 0.167 324.5);
  --color-50: #FDF1FE;
  --color-100: #F8DBFB;
  --color-200: #F0B8F4;
  --color-300: #E188E7;
  --color-400: #CE5CD6;
  --color-500: #B339BC;
  --color-600: #89338F;
  --color-700: #612A65;
  --color-800: #401F42;
  --color-900: #271529;
  --color-on-base: #141310;
}