What color is #E899ED?

#E899ED is a light, vivid purple. In RGB it is rgb(232, 153, 237), and in HSL hsl(296, 70%, 76%).

Is #E899ED accessible as text?

On white, #E899ED has a contrast ratio of 2.06:1 (fails WCAG AA for body text); on black it is 10.21:1 (passes). For text placed on #E899ED, use black for the best readability.

What is the closest Tailwind color to #E899ED?

The nearest Tailwind CSS token is fuchsia-300 (#F4A8FF).

What colors go well with #E899ED?

#E899ED pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #9DED97. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E899ED below.

Is #E899ED good for buttons?

#E899ED works well for buttons and highlights, but use black text on #E899ED — white text only reaches 2.06:1, below the 4.5:1 needed for normal-size labels.

Is #E899ED the same as CSS plum?

No — #E899ED is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#E899ED Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E899ED

Not just a swatch — here's how #E899ED works with other colors. Named schemes with #E899ED in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #E899ED Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E899ED Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E899ED Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Mauve sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E899ED Secondary #F9DDFB Support #9C9087 Ink #18140F

Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #E899ED Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFC3FF

Mauve is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauve.

Build a working theme in the generator →

Color Lab

How #E899ED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 57/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 28/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 31/100

Low

Workable accent with care around contrast.

Surface fit 36/100

Low

Usable as a tinted surface in measured doses.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E899ED

For UI

For branding

For interior

For fashion

People also use #E899ED with

Mauve Carnation Light Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 9.0:1. Use

Subtle surface Use #F8EDF9 for cards and hover fills. Tint 80

Avoid beside #ED97D6 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E899ED at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E899ED;
  --color-base-rgb: 232 153 237;
  --color-base-oklch: oklch(78.9% 0.143 324.7);
  --color-50: #FCF1FD;
  --color-100: #F8DBFA;
  --color-200: #EFBAF3;
  --color-300: #DF8AE5;
  --color-400: #CB5FD3;
  --color-500: #B03DB8;
  --color-600: #87358C;
  --color-700: #602B64;
  --color-800: #3F2041;
  --color-900: #271528;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  mauve: {
    50: '#FCF1FD',
    100: '#F8DBFA',
    200: '#EFBAF3',
    300: '#DF8AE5',
    400: '#CB5FD3',
    500: '#B03DB8',
    600: '#87358C',
    700: '#602B64',
    800: '#3F2041',
    900: '#271528',
  },
}

$base: #E899ED;
$base-ink: #141310;
$base-50: #FCF1FD;
$base-100: #F8DBFA;
$base-200: #EFBAF3;
$base-300: #DF8AE5;
$base-400: #CB5FD3;
$base-500: #B03DB8;
$base-600: #87358C;
$base-700: #602B64;
$base-800: #3F2041;
$base-900: #271528;
$base-hover: #D855E1;
$base-subtle: #F5E3F6;

{
    "color": {
        "base": {
            "value": "#E899ED",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FD",
                "type": "color"
            },
            "100": {
                "value": "#F8DBFA",
                "type": "color"
            },
            "200": {
                "value": "#EFBAF3",
                "type": "color"
            },
            "300": {
                "value": "#DF8AE5",
                "type": "color"
            },
            "400": {
                "value": "#CB5FD3",
                "type": "color"
            },
            "500": {
                "value": "#B03DB8",
                "type": "color"
            },
            "600": {
                "value": "#87358C",
                "type": "color"
            },
            "700": {
                "value": "#602B64",
                "type": "color"
            },
            "800": {
                "value": "#3F2041",
                "type": "color"
            },
            "900": {
                "value": "#271528",
                "type": "color"
            }
        }
    }
}