What color is #E97697?

#E97697 is a light, vivid rose. In RGB it is rgb(233, 118, 151), and in HSL hsl(343, 72%, 69%).

Is #E97697 accessible as text?

On white, #E97697 has a contrast ratio of 2.80:1 (fails WCAG AA for body text); on black it is 7.50:1 (passes). For text placed on #E97697, use black for the best readability.

What is the closest Tailwind color to #E97697?

The nearest Tailwind CSS token is rose-400 (#FF637E).

What colors go well with #E97697?

#E97697 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #77E9C9. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E97697 below.

Is #E97697 good for buttons?

#E97697 works well for buttons and highlights, but use black text on #E97697 — white text only reaches 2.80:1, below the 4.5:1 needed for normal-size labels.

Is #E97697 the same as CSS palevioletred?

No — #E97697 is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color.

#E97697 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E97697

Not just a swatch — here's how #E97697 works with other colors. Named schemes with #E97697 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E97697 Secondary #B8612C Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #E97697 Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #E97697 Accent #AEC3B1 Surface #E7D7BE Secondary #9AA0A2 Anchor #27324B

Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E97697 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E97697 Secondary #EBBFC9 Support #9B9087 Ink #17140F

Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E97697 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 80/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 52/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 30/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 33/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 36/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E97697

For UI

For branding

For interior

For fashion

People also use #E97697 with

Mauve Dark Salmon Seafoam Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.6:1. Use

Subtle surface Use #F7E7EC for cards and hover fills. Tint 80

Avoid beside #E97D77 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E97697 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E97697;
  --color-base-rgb: 233 118 151;
  --color-base-oklch: oklch(70.6% 0.145 3.3);
  --color-50: #FDF1F5;
  --color-100: #FADBE4;
  --color-200: #F3B9CA;
  --color-300: #E689A3;
  --color-400: #D55D7F;
  --color-500: #BA3B5F;
  --color-600: #8E344D;
  --color-700: #642A3B;
  --color-800: #421F29;
  --color-900: #28151A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  pale-violet-red: {
    50: '#FDF1F5',
    100: '#FADBE4',
    200: '#F3B9CA',
    300: '#E689A3',
    400: '#D55D7F',
    500: '#BA3B5F',
    600: '#8E344D',
    700: '#642A3B',
    800: '#421F29',
    900: '#28151A',
  },
}

$base: #E97697;
$base-ink: #141310;
$base-50: #FDF1F5;
$base-100: #FADBE4;
$base-200: #F3B9CA;
$base-300: #E689A3;
$base-400: #D55D7F;
$base-500: #BA3B5F;
$base-600: #8E344D;
$base-700: #642A3B;
$base-800: #421F29;
$base-900: #28151A;
$base-hover: #DF3B69;
$base-subtle: #F4DAE2;

{
    "color": {
        "base": {
            "value": "#E97697",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F5",
                "type": "color"
            },
            "100": {
                "value": "#FADBE4",
                "type": "color"
            },
            "200": {
                "value": "#F3B9CA",
                "type": "color"
            },
            "300": {
                "value": "#E689A3",
                "type": "color"
            },
            "400": {
                "value": "#D55D7F",
                "type": "color"
            },
            "500": {
                "value": "#BA3B5F",
                "type": "color"
            },
            "600": {
                "value": "#8E344D",
                "type": "color"
            },
            "700": {
                "value": "#642A3B",
                "type": "color"
            },
            "800": {
                "value": "#421F29",
                "type": "color"
            },
            "900": {
                "value": "#28151A",
                "type": "color"
            }
        }
    }
}

Palettes built on #E97697

Color Lab

Pairs with #E97697

UI roles & guardrails

In real applications

Scales

Every model

Export