#EC77AC is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #EC77AC works with other colors. Named schemes with #EC77AC in its natural role, and a note on why the supporting colors balance it.
This palette keeps Persian Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Persian Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Persian Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Persian Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Persian Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Persian Pink carrying the quiet middle.
How #EC77AC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EC77AC at work across the surfaces designers actually ship.
:root {
--color-base: #EC77AC;
--color-base-rgb: 236 119 172;
--color-base-oklch: oklch(71.8% 0.155 353.2);
--color-50: #FEF1F7;
--color-100: #FBDAE9;
--color-200: #F5B8D3;
--color-300: #E887B3;
--color-400: #D75B93;
--color-500: #BC3874;
--color-600: #90325C;
--color-700: #662944;
--color-800: #421E2F;
--color-900: #29141E;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
persian-pink: {
50: '#FEF1F7',
100: '#FBDAE9',
200: '#F5B8D3',
300: '#E887B3',
400: '#D75B93',
500: '#BC3874',
600: '#90325C',
700: '#662944',
800: '#421E2F',
900: '#29141E',
},
}
$base: #EC77AC; $base-ink: #141310; $base-50: #FEF1F7; $base-100: #FBDAE9; $base-200: #F5B8D3; $base-300: #E887B3; $base-400: #D75B93; $base-500: #BC3874; $base-600: #90325C; $base-700: #662944; $base-800: #421E2F; $base-900: #29141E; $base-hover: #E33B86; $base-subtle: #F5DBE7;
{
"color": {
"base": {
"value": "#EC77AC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAE9",
"type": "color"
},
"200": {
"value": "#F5B8D3",
"type": "color"
},
"300": {
"value": "#E887B3",
"type": "color"
},
"400": {
"value": "#D75B93",
"type": "color"
},
"500": {
"value": "#BC3874",
"type": "color"
},
"600": {
"value": "#90325C",
"type": "color"
},
"700": {
"value": "#662944",
"type": "color"
},
"800": {
"value": "#421E2F",
"type": "color"
},
"900": {
"value": "#29141E",
"type": "color"
}
}
}
}