What color is #EC97ED?

#EC97ED is a light, vivid purple. In RGB it is rgb(236, 151, 237), and in HSL hsl(299, 70%, 76%).

Is #EC97ED accessible as text?

On white, #EC97ED has a contrast ratio of 2.06:1 (fails WCAG AA for body text); on black it is 10.22:1 (passes). For text placed on #EC97ED, use black for the best readability.

What is the closest Tailwind color to #EC97ED?

The nearest Tailwind CSS token is fuchsia-300 (#F4A8FF).

What colors go well with #EC97ED?

#EC97ED pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #98ED97. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EC97ED below.

Is #EC97ED good for buttons?

#EC97ED works well for buttons and highlights, but use black text on #EC97ED — white text only reaches 2.06:1, below the 4.5:1 needed for normal-size labels.

Is #EC97ED the same as CSS plum?

No — #EC97ED is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#EC97ED Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EC97ED

Not just a swatch — here's how #EC97ED works with other colors. Named schemes with #EC97ED in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #EC97ED Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #25334B

Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EC97ED Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #EC97ED Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Mauve sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #EC97ED Secondary #FBDDFB Support #9C9087 Ink #18140F

Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #EC97ED Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFC2FF

Mauve is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauve.

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Color Lab

How #EC97ED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 56/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 27/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 58/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 31/100

Low

Workable accent with care around contrast.

Surface fit 35/100

Low

Usable as a tinted surface in measured doses.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EC97ED

For UI

For branding

For interior

For fashion

People also use #EC97ED with

Mauve Salmon Pink Light Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 9.0:1. Use

Subtle surface Use #F9EDF9 for cards and hover fills. Tint 80

Avoid beside #ED97D2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EC97ED at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EC97ED;
  --color-base-rgb: 236 151 237;
  --color-base-oklch: oklch(79.0% 0.149 326.5);
  --color-50: #FDF1FD;
  --color-100: #F9DBFA;
  --color-200: #F2BAF3;
  --color-300: #E38AE5;
  --color-400: #D15FD3;
  --color-500: #B63DB8;
  --color-600: #8B358C;
  --color-700: #632B64;
  --color-800: #412041;
  --color-900: #281528;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  mauve: {
    50: '#FDF1FD',
    100: '#F9DBFA',
    200: '#F2BAF3',
    300: '#E38AE5',
    400: '#D15FD3',
    500: '#B63DB8',
    600: '#8B358C',
    700: '#632B64',
    800: '#412041',
    900: '#281528',
  },
}

$base: #EC97ED;
$base-ink: #141310;
$base-50: #FDF1FD;
$base-100: #F9DBFA;
$base-200: #F2BAF3;
$base-300: #E38AE5;
$base-400: #D15FD3;
$base-500: #B63DB8;
$base-600: #8B358C;
$base-700: #632B64;
$base-800: #412041;
$base-900: #281528;
$base-hover: #DF55E1;
$base-subtle: #F6E3F6;

{
    "color": {
        "base": {
            "value": "#EC97ED",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1FD",
                "type": "color"
            },
            "100": {
                "value": "#F9DBFA",
                "type": "color"
            },
            "200": {
                "value": "#F2BAF3",
                "type": "color"
            },
            "300": {
                "value": "#E38AE5",
                "type": "color"
            },
            "400": {
                "value": "#D15FD3",
                "type": "color"
            },
            "500": {
                "value": "#B63DB8",
                "type": "color"
            },
            "600": {
                "value": "#8B358C",
                "type": "color"
            },
            "700": {
                "value": "#632B64",
                "type": "color"
            },
            "800": {
                "value": "#412041",
                "type": "color"
            },
            "900": {
                "value": "#281528",
                "type": "color"
            }
        }
    }
}