What color is #EC99D1?

#EC99D1 is a light, soft magenta. In RGB it is rgb(236, 153, 209), and in HSL hsl(320, 69%, 76%).

Is #EC99D1 accessible as text?

On white, #EC99D1 has a contrast ratio of 2.09:1 (fails WCAG AA for body text); on black it is 10.04:1 (passes). For text placed on #EC99D1, use black for the best readability.

What is the closest Tailwind color to #EC99D1?

The nearest Tailwind CSS token is pink-300 (#FDA5D5).

What colors go well with #EC99D1?

#EC99D1 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #98ECB4. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EC99D1 below.

Is #EC99D1 good for buttons?

#EC99D1 works well for buttons and highlights, but use black text on #EC99D1 — white text only reaches 2.09:1, below the 4.5:1 needed for normal-size labels.

Is #EC99D1 the same as CSS plum?

No — #EC99D1 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#EC99D1 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EC99D1

Not just a swatch — here's how #EC99D1 works with other colors. Named schemes with #EC99D1 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EC99D1 Secondary #BA6032 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Carnation as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EC99D1 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Carnation anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EC99D1 Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25324B

Carnation opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EC99D1 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Carnation sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EC99D1 Secondary #FADBEF Support #9C9087 Ink #18140F

Carnation is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carnation carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EC99D1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 61/100

High

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 29/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 33/100

Low

Workable accent with care around contrast.

Surface fit 43/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EC99D1

For UI

For branding

For interior

For fashion

People also use #EC99D1 with

Mauve Salmon Pink Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.9:1. Use

Subtle surface Use #F9EDF5 for cards and hover fills. Tint 80

Avoid beside #EC98B4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EC99D1 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EC99D1;
  --color-base-rgb: 236 153 209;
  --color-base-oklch: oklch(78.3% 0.121 339.8);
  --color-50: #FDF2F9;
  --color-100: #F9DCF0;
  --color-200: #F2BAE0;
  --color-300: #E48BC6;
  --color-400: #D260AC;
  --color-500: #B73E8F;
  --color-600: #8C366F;
  --color-700: #632C51;
  --color-800: #412036;
  --color-900: #281522;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  carnation: {
    50: '#FDF2F9',
    100: '#F9DCF0',
    200: '#F2BAE0',
    300: '#E48BC6',
    400: '#D260AC',
    500: '#B73E8F',
    600: '#8C366F',
    700: '#632C51',
    800: '#412036',
    900: '#281522',
  },
}

$base: #EC99D1;
$base-ink: #141310;
$base-50: #FDF2F9;
$base-100: #F9DCF0;
$base-200: #F2BAE0;
$base-300: #E48BC6;
$base-400: #D260AC;
$base-500: #B73E8F;
$base-600: #8C366F;
$base-700: #632C51;
$base-800: #412036;
$base-900: #281522;
$base-hover: #E056B2;
$base-subtle: #F6E3F0;

{
    "color": {
        "base": {
            "value": "#EC99D1",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F9",
                "type": "color"
            },
            "100": {
                "value": "#F9DCF0",
                "type": "color"
            },
            "200": {
                "value": "#F2BAE0",
                "type": "color"
            },
            "300": {
                "value": "#E48BC6",
                "type": "color"
            },
            "400": {
                "value": "#D260AC",
                "type": "color"
            },
            "500": {
                "value": "#B73E8F",
                "type": "color"
            },
            "600": {
                "value": "#8C366F",
                "type": "color"
            },
            "700": {
                "value": "#632C51",
                "type": "color"
            },
            "800": {
                "value": "#412036",
                "type": "color"
            },
            "900": {
                "value": "#281522",
                "type": "color"
            }
        }
    }
}

Palettes built on #EC99D1

Color Lab

Pairs with #EC99D1

UI roles & guardrails

In real applications

Scales

Every model

Export