#EE72B2 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #EE72B2 works with other colors. Named schemes with #EE72B2 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Hot Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Hot Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Hot Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Hot Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Hot Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Hot Pink carrying the quiet middle.
How #EE72B2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EE72B2 at work across the surfaces designers actually ship.
:root {
--color-base: #EE72B2;
--color-base-rgb: 238 114 178;
--color-base-oklch: oklch(71.6% 0.168 350.0);
--color-50: #FEF1F8;
--color-100: #FBDAEB;
--color-200: #F6B6D7;
--color-300: #EA85B9;
--color-400: #DA589B;
--color-500: #BF367D;
--color-600: #913063;
--color-700: #672848;
--color-800: #431E31;
--color-900: #29141F;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
hot-pink: {
50: '#FEF1F8',
100: '#FBDAEB',
200: '#F6B6D7',
300: '#EA85B9',
400: '#DA589B',
500: '#BF367D',
600: '#913063',
700: '#672848',
800: '#431E31',
900: '#29141F',
},
}
$base: #EE72B2; $base-ink: #141310; $base-50: #FEF1F8; $base-100: #FBDAEB; $base-200: #F6B6D7; $base-300: #EA85B9; $base-400: #DA589B; $base-500: #BF367D; $base-600: #913063; $base-700: #672848; $base-800: #431E31; $base-900: #29141F; $base-hover: #E63490; $base-subtle: #F5D9E8;
{
"color": {
"base": {
"value": "#EE72B2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F8",
"type": "color"
},
"100": {
"value": "#FBDAEB",
"type": "color"
},
"200": {
"value": "#F6B6D7",
"type": "color"
},
"300": {
"value": "#EA85B9",
"type": "color"
},
"400": {
"value": "#DA589B",
"type": "color"
},
"500": {
"value": "#BF367D",
"type": "color"
},
"600": {
"value": "#913063",
"type": "color"
},
"700": {
"value": "#672848",
"type": "color"
},
"800": {
"value": "#431E31",
"type": "color"
},
"900": {
"value": "#29141F",
"type": "color"
}
}
}
}