#EF71BD is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #EF71BD works with other colors. Named schemes with #EF71BD in its natural role, and a note on why the supporting colors balance it.
This palette keeps Hot Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Hot Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Hot Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Hot Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Hot Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Hot Pink carrying the quiet middle.
How #EF71BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF71BD at work across the surfaces designers actually ship.
:root {
--color-base: #EF71BD;
--color-base-rgb: 239 113 189;
--color-base-oklch: oklch(72.0% 0.176 345.3);
--color-50: #FEF1F9;
--color-100: #FCD9EE;
--color-200: #F7B6DD;
--color-300: #EB84C2;
--color-400: #DB57A6;
--color-500: #C13488;
--color-600: #932F6B;
--color-700: #68274E;
--color-800: #441D34;
--color-900: #291421;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
hot-pink: {
50: '#FEF1F9',
100: '#FCD9EE',
200: '#F7B6DD',
300: '#EB84C2',
400: '#DB57A6',
500: '#C13488',
600: '#932F6B',
700: '#68274E',
800: '#441D34',
900: '#291421',
},
}
$base: #EF71BD; $base-ink: #141310; $base-50: #FEF1F9; $base-100: #FCD9EE; $base-200: #F7B6DD; $base-300: #EB84C2; $base-400: #DB57A6; $base-500: #C13488; $base-600: #932F6B; $base-700: #68274E; $base-800: #441D34; $base-900: #291421; $base-hover: #E8319F; $base-subtle: #F6D9EA;
{
"color": {
"base": {
"value": "#EF71BD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F9",
"type": "color"
},
"100": {
"value": "#FCD9EE",
"type": "color"
},
"200": {
"value": "#F7B6DD",
"type": "color"
},
"300": {
"value": "#EB84C2",
"type": "color"
},
"400": {
"value": "#DB57A6",
"type": "color"
},
"500": {
"value": "#C13488",
"type": "color"
},
"600": {
"value": "#932F6B",
"type": "color"
},
"700": {
"value": "#68274E",
"type": "color"
},
"800": {
"value": "#441D34",
"type": "color"
},
"900": {
"value": "#291421",
"type": "color"
}
}
}
}