What color is #EF73AD?

#EF73AD is a light, vivid pink. In RGB it is rgb(239, 115, 173), and in HSL hsl(332, 79%, 69%).

Is #EF73AD accessible as text?

On white, #EF73AD has a contrast ratio of 2.72:1 (fails WCAG AA for body text); on black it is 7.73:1 (passes). For text placed on #EF73AD, use black for the best readability.

What is the closest Tailwind color to #EF73AD?

The nearest Tailwind CSS token is pink-400 (#FB64B6).

What colors go well with #EF73AD?

#EF73AD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #72EEB4. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF73AD below.

Is #EF73AD good for buttons?

#EF73AD works well for buttons and highlights, but use black text on #EF73AD — white text only reaches 2.72:1, below the 4.5:1 needed for normal-size labels.

Is #EF73AD the same as CSS hotpink?

No — #EF73AD is not the CSS named color hotpink, but hotpink (#FF69B4) is the closest CSS named color.

#EF73AD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF73AD

Not just a swatch — here's how #EF73AD works with other colors. Named schemes with #EF73AD in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF73AD Secondary #B9612F Accent #7C7641 Surface #F5EBDD Anchor #3C2922

This palette keeps Persian Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EF73AD Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Persian Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EF73AD Accent #A5C3C7 Surface #E7D7BF Secondary #9AA0A1 Anchor #26324B

Persian Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EF73AD Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Persian Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF73AD Secondary #EFC1D3 Support #9C9087 Ink #17140F

Persian Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Persian Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF73AD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 49/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 30/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 14/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 34/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 64/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 53/100

Moderate

Workable accent with care around contrast.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF73AD

For UI

For branding

For interior

For fashion

People also use #EF73AD with

Mauve Light Coral Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.8:1. Use

Subtle surface Use #F8E6EF for cards and hover fills. Tint 80

Avoid beside #EE7282 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF73AD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF73AD;
  --color-base-rgb: 239 115 173;
  --color-base-oklch: oklch(71.7% 0.165 352.7);
  --color-50: #FEF1F7;
  --color-100: #FCDAE9;
  --color-200: #F6B6D4;
  --color-300: #EB85B4;
  --color-400: #DA5895;
  --color-500: #C03576;
  --color-600: #92305E;
  --color-700: #672845;
  --color-800: #431D2F;
  --color-900: #29141E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  persian-pink: {
    50: '#FEF1F7',
    100: '#FCDAE9',
    200: '#F6B6D4',
    300: '#EB85B4',
    400: '#DA5895',
    500: '#C03576',
    600: '#92305E',
    700: '#672845',
    800: '#431D2F',
    900: '#29141E',
  },
}

$base: #EF73AD;
$base-ink: #141310;
$base-50: #FEF1F7;
$base-100: #FCDAE9;
$base-200: #F6B6D4;
$base-300: #EB85B4;
$base-400: #DA5895;
$base-500: #C03576;
$base-600: #92305E;
$base-700: #672845;
$base-800: #431D2F;
$base-900: #29141E;
$base-hover: #E73387;
$base-subtle: #F6D9E6;

{
    "color": {
        "base": {
            "value": "#EF73AD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F7",
                "type": "color"
            },
            "100": {
                "value": "#FCDAE9",
                "type": "color"
            },
            "200": {
                "value": "#F6B6D4",
                "type": "color"
            },
            "300": {
                "value": "#EB85B4",
                "type": "color"
            },
            "400": {
                "value": "#DA5895",
                "type": "color"
            },
            "500": {
                "value": "#C03576",
                "type": "color"
            },
            "600": {
                "value": "#92305E",
                "type": "color"
            },
            "700": {
                "value": "#672845",
                "type": "color"
            },
            "800": {
                "value": "#431D2F",
                "type": "color"
            },
            "900": {
                "value": "#29141E",
                "type": "color"
            }
        }
    }
}

Palettes built on #EF73AD

Color Lab

Pairs with #EF73AD

UI roles & guardrails

In real applications

Scales

Every model

Export