What color is #EF90CC?

#EF90CC is a light, vivid pink. In RGB it is rgb(239, 144, 204), and in HSL hsl(322, 75%, 75%).

Is #EF90CC accessible as text?

On white, #EF90CC has a contrast ratio of 2.20:1 (fails WCAG AA for body text); on black it is 9.53:1 (passes). For text placed on #EF90CC, use black for the best readability.

What is the closest Tailwind color to #EF90CC?

The nearest Tailwind CSS token is pink-300 (#FDA5D5).

What colors go well with #EF90CC?

#EF90CC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #8FEFB3. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF90CC below.

Is #EF90CC good for buttons?

#EF90CC works well for buttons and highlights, but use black text on #EF90CC — white text only reaches 2.20:1, below the 4.5:1 needed for normal-size labels.

Is #EF90CC the same as CSS plum?

No — #EF90CC is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#EF90CC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF90CC

Not just a swatch — here's how #EF90CC works with other colors. Named schemes with #EF90CC in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF90CC Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Persian Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EF90CC Anchor #3B2922 Surface #F2E2D1 Accent #9B9462 Secondary #3C3833

Persian Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EF90CC Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25324B

Persian Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EF90CC Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Persian Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF90CC Secondary #F9D6EA Support #9C9087 Ink #18140F

Persian Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Persian Pink carrying the quiet middle.

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Color Lab

How #EF90CC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 65/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 57/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 23/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 30/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 52/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 37/100

Low

Workable accent with care around contrast.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF90CC

For UI

For branding

For interior

For fashion

People also use #EF90CC with

Mauve Salmon Pink Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.4:1. Use

Subtle surface Use #F9EBF4 for cards and hover fills. Tint 80

Avoid beside #EF8FAC — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF90CC at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF90CC;
  --color-base-rgb: 239 144 204;
  --color-base-oklch: oklch(77.0% 0.136 342.3);
  --color-50: #FEF1F9;
  --color-100: #FBDAEF;
  --color-200: #F5B8DE;
  --color-300: #E887C5;
  --color-400: #D75BAA;
  --color-500: #BC388C;
  --color-600: #90326D;
  --color-700: #66294F;
  --color-800: #421E35;
  --color-900: #291421;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  persian-pink: {
    50: '#FEF1F9',
    100: '#FBDAEF',
    200: '#F5B8DE',
    300: '#E887C5',
    400: '#D75BAA',
    500: '#BC388C',
    600: '#90326D',
    700: '#66294F',
    800: '#421E35',
    900: '#291421',
  },
}

$base: #EF90CC;
$base-ink: #141310;
$base-50: #FEF1F9;
$base-100: #FBDAEF;
$base-200: #F5B8DE;
$base-300: #E887C5;
$base-400: #D75BAA;
$base-500: #BC388C;
$base-600: #90326D;
$base-700: #66294F;
$base-800: #421E35;
$base-900: #291421;
$base-hover: #E64DAD;
$base-subtle: #F7E1EF;

{
    "color": {
        "base": {
            "value": "#EF90CC",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEF",
                "type": "color"
            },
            "200": {
                "value": "#F5B8DE",
                "type": "color"
            },
            "300": {
                "value": "#E887C5",
                "type": "color"
            },
            "400": {
                "value": "#D75BAA",
                "type": "color"
            },
            "500": {
                "value": "#BC388C",
                "type": "color"
            },
            "600": {
                "value": "#90326D",
                "type": "color"
            },
            "700": {
                "value": "#66294F",
                "type": "color"
            },
            "800": {
                "value": "#421E35",
                "type": "color"
            },
            "900": {
                "value": "#291421",
                "type": "color"
            }
        }
    }
}

Palettes built on #EF90CC

Color Lab

Pairs with #EF90CC

UI roles & guardrails

In real applications

Scales

Every model

Export