What color is #EF91CB?

#EF91CB is a light, vivid pink. In RGB it is rgb(239, 145, 203), and in HSL hsl(323, 75%, 75%).

Is #EF91CB accessible as text?

On white, #EF91CB has a contrast ratio of 2.19:1 (fails WCAG AA for body text); on black it is 9.58:1 (passes). For text placed on #EF91CB, use black for the best readability.

What is the closest Tailwind color to #EF91CB?

The nearest Tailwind CSS token is pink-300 (#FDA5D5).

What colors go well with #EF91CB?

#EF91CB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #8FEFB4. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF91CB below.

Is #EF91CB good for buttons?

#EF91CB works well for buttons and highlights, but use black text on #EF91CB — white text only reaches 2.19:1, below the 4.5:1 needed for normal-size labels.

Is #EF91CB the same as CSS plum?

No — #EF91CB is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#EF91CB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF91CB

Not just a swatch — here's how #EF91CB works with other colors. Named schemes with #EF91CB in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF91CB Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Persian Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EF91CB Anchor #3B2922 Surface #F1E2D1 Accent #9B9462 Secondary #3C3833

Persian Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EF91CB Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25324B

Persian Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EF91CB Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Persian Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF91CB Secondary #F9D6EA Support #9C9087 Ink #18140F

Persian Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Persian Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF91CB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 65/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 58/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 23/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 30/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 51/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 36/100

Low

Workable accent with care around contrast.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF91CB

For UI

For branding

For interior

For fashion

People also use #EF91CB with

Mauve Salmon Pink Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.5:1. Use

Subtle surface Use #F9EBF4 for cards and hover fills. Tint 80

Avoid beside #EF8FAB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF91CB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF91CB;
  --color-base-rgb: 239 145 203;
  --color-base-oklch: oklch(77.1% 0.133 343.0);
  --color-50: #FEF1F9;
  --color-100: #FBDAEE;
  --color-200: #F5B8DD;
  --color-300: #E887C3;
  --color-400: #D75BA7;
  --color-500: #BC388A;
  --color-600: #90326C;
  --color-700: #66294E;
  --color-800: #421E35;
  --color-900: #291421;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  persian-pink: {
    50: '#FEF1F9',
    100: '#FBDAEE',
    200: '#F5B8DD',
    300: '#E887C3',
    400: '#D75BA7',
    500: '#BC388A',
    600: '#90326C',
    700: '#66294E',
    800: '#421E35',
    900: '#291421',
  },
}

$base: #EF91CB;
$base-ink: #141310;
$base-50: #FEF1F9;
$base-100: #FBDAEE;
$base-200: #F5B8DD;
$base-300: #E887C3;
$base-400: #D75BA7;
$base-500: #BC388A;
$base-600: #90326C;
$base-700: #66294E;
$base-800: #421E35;
$base-900: #291421;
$base-hover: #E64DAB;
$base-subtle: #F7E1EE;

{
    "color": {
        "base": {
            "value": "#EF91CB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEE",
                "type": "color"
            },
            "200": {
                "value": "#F5B8DD",
                "type": "color"
            },
            "300": {
                "value": "#E887C3",
                "type": "color"
            },
            "400": {
                "value": "#D75BA7",
                "type": "color"
            },
            "500": {
                "value": "#BC388A",
                "type": "color"
            },
            "600": {
                "value": "#90326C",
                "type": "color"
            },
            "700": {
                "value": "#66294E",
                "type": "color"
            },
            "800": {
                "value": "#421E35",
                "type": "color"
            },
            "900": {
                "value": "#291421",
                "type": "color"
            }
        }
    }
}

Palettes built on #EF91CB

Color Lab

Pairs with #EF91CB

UI roles & guardrails

In real applications

Scales

Every model

Export