What color is #EF99D1?

#EF99D1 is a light, vivid magenta. In RGB it is rgb(239, 153, 209), and in HSL hsl(321, 73%, 77%).

Is #EF99D1 accessible as text?

On white, #EF99D1 has a contrast ratio of 2.07:1 (fails WCAG AA for body text); on black it is 10.15:1 (passes). For text placed on #EF99D1, use black for the best readability.

What is the closest Tailwind color to #EF99D1?

The nearest Tailwind CSS token is pink-300 (#FDA5D5).

What colors go well with #EF99D1?

#EF99D1 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #9AEFB8. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF99D1 below.

Is #EF99D1 good for buttons?

#EF99D1 works well for buttons and highlights, but use black text on #EF99D1 — white text only reaches 2.07:1, below the 4.5:1 needed for normal-size labels.

Is #EF99D1 the same as CSS plum?

No — #EF99D1 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#EF99D1 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF99D1

Not just a swatch — here's how #EF99D1 works with other colors. Named schemes with #EF99D1 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF99D1 Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Carnation as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EF99D1 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Carnation anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EF99D1 Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25324B

Carnation opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EF99D1 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Carnation sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF99D1 Secondary #FCDCEF Support #9C9087 Ink #18140F

Carnation is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carnation carrying the quiet middle.

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Color Lab

How #EF99D1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 63/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 60/100

High

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 29/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 32/100

Low

Workable accent with care around contrast.

Surface fit 42/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF99D1

For UI

For branding

For interior

For fashion

People also use #EF99D1 with

Mauve Salmon Pink Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 9.0:1. Use

Subtle surface Use #F9EDF5 for cards and hover fills. Tint 80

Avoid beside #EF9AB5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF99D1 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF99D1;
  --color-base-rgb: 239 153 209;
  --color-base-oklch: oklch(78.6% 0.124 341.0);
  --color-50: #FDF1F9;
  --color-100: #FADBEF;
  --color-200: #F4B9DF;
  --color-300: #E788C6;
  --color-400: #D55DAB;
  --color-500: #BB3A8E;
  --color-600: #8E336F;
  --color-700: #652A50;
  --color-800: #421F36;
  --color-900: #281522;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  carnation: {
    50: '#FDF1F9',
    100: '#FADBEF',
    200: '#F4B9DF',
    300: '#E788C6',
    400: '#D55DAB',
    500: '#BB3A8E',
    600: '#8E336F',
    700: '#652A50',
    800: '#421F36',
    900: '#281522',
  },
}

$base: #EF99D1;
$base-ink: #141310;
$base-50: #FDF1F9;
$base-100: #FADBEF;
$base-200: #F4B9DF;
$base-300: #E788C6;
$base-400: #D55DAB;
$base-500: #BB3A8E;
$base-600: #8E336F;
$base-700: #652A50;
$base-800: #421F36;
$base-900: #281522;
$base-hover: #E556B3;
$base-subtle: #F7E4F0;

{
    "color": {
        "base": {
            "value": "#EF99D1",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FADBEF",
                "type": "color"
            },
            "200": {
                "value": "#F4B9DF",
                "type": "color"
            },
            "300": {
                "value": "#E788C6",
                "type": "color"
            },
            "400": {
                "value": "#D55DAB",
                "type": "color"
            },
            "500": {
                "value": "#BB3A8E",
                "type": "color"
            },
            "600": {
                "value": "#8E336F",
                "type": "color"
            },
            "700": {
                "value": "#652A50",
                "type": "color"
            },
            "800": {
                "value": "#421F36",
                "type": "color"
            },
            "900": {
                "value": "#281522",
                "type": "color"
            }
        }
    }
}

Palettes built on #EF99D1

Color Lab

Pairs with #EF99D1

UI roles & guardrails

In real applications

Scales

Every model

Export