What color is #EF99DD?

#EF99DD is a light, vivid magenta. In RGB it is rgb(239, 153, 221), and in HSL hsl(313, 73%, 77%).

Is #EF99DD accessible as text?

On white, #EF99DD has a contrast ratio of 2.04:1 (fails WCAG AA for body text); on black it is 10.27:1 (passes). For text placed on #EF99DD, use black for the best readability.

What is the closest Tailwind color to #EF99DD?

The nearest Tailwind CSS token is pink-300 (#FDA5D5).

What colors go well with #EF99DD?

#EF99DD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #9AEFAC. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #EF99DD below.

Is #EF99DD good for buttons?

#EF99DD works well for buttons and highlights, but use black text on #EF99DD — white text only reaches 2.04:1, below the 4.5:1 needed for normal-size labels.

Is #EF99DD the same as CSS plum?

No — #EF99DD is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#EF99DD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #EF99DD

Not just a swatch — here's how #EF99DD works with other colors. Named schemes with #EF99DD in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #EF99DD Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Carnation as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #EF99DD Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Carnation anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #EF99DD Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25334B

Carnation opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #EF99DD Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Carnation sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #EF99DD Secondary #FDDDF5 Support #9C9087 Ink #18140F

Carnation is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carnation carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EF99DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 59/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 21/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 28/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 51/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 31/100

Low

Workable accent with care around contrast.

Surface fit 40/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EF99DD

For UI

For branding

For interior

For fashion

People also use #EF99DD with

Mauve Salmon Pink Seafoam Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 9.1:1. Use

Subtle surface Use #F9EDF7 for cards and hover fills. Tint 80

Avoid beside #EF9AC0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EF99DD at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #EF99DD;
  --color-base-rgb: 239 153 221;
  --color-base-oklch: oklch(79.1% 0.133 334.7);
  --color-50: #FDF1FB;
  --color-100: #FADBF4;
  --color-200: #F4B9E7;
  --color-300: #E788D2;
  --color-400: #D55DBB;
  --color-500: #BB3A9F;
  --color-600: #8E337B;
  --color-700: #652A58;
  --color-800: #421F3A;
  --color-900: #281524;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  carnation: {
    50: '#FDF1FB',
    100: '#FADBF4',
    200: '#F4B9E7',
    300: '#E788D2',
    400: '#D55DBB',
    500: '#BB3A9F',
    600: '#8E337B',
    700: '#652A58',
    800: '#421F3A',
    900: '#281524',
  },
}

$base: #EF99DD;
$base-ink: #141310;
$base-50: #FDF1FB;
$base-100: #FADBF4;
$base-200: #F4B9E7;
$base-300: #E788D2;
$base-400: #D55DBB;
$base-500: #BB3A9F;
$base-600: #8E337B;
$base-700: #652A58;
$base-800: #421F3A;
$base-900: #281524;
$base-hover: #E556C6;
$base-subtle: #F7E4F3;

{
    "color": {
        "base": {
            "value": "#EF99DD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1FB",
                "type": "color"
            },
            "100": {
                "value": "#FADBF4",
                "type": "color"
            },
            "200": {
                "value": "#F4B9E7",
                "type": "color"
            },
            "300": {
                "value": "#E788D2",
                "type": "color"
            },
            "400": {
                "value": "#D55DBB",
                "type": "color"
            },
            "500": {
                "value": "#BB3A9F",
                "type": "color"
            },
            "600": {
                "value": "#8E337B",
                "type": "color"
            },
            "700": {
                "value": "#652A58",
                "type": "color"
            },
            "800": {
                "value": "#421F3A",
                "type": "color"
            },
            "900": {
                "value": "#281524",
                "type": "color"
            }
        }
    }
}

Palettes built on #EF99DD

Color Lab

Pairs with #EF99DD

UI roles & guardrails

In real applications

Scales

Every model

Export