#F090FE is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too pale to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #F090FE works with other colors. Named schemes with #F090FE in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #F090FE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #F090FE at work across the surfaces designers actually ship.
:root {
--color-base: #F090FE;
--color-base-rgb: 240 144 254;
--color-base-oklch: oklch(79.1% 0.180 322.3);
--color-50: #FDF0FE;
--color-100: #F8D8FD;
--color-200: #F2B1FC;
--color-300: #E678F7;
--color-400: #D448EA;
--color-500: #BA24D1;
--color-600: #8E249E;
--color-700: #64206F;
--color-800: #421948;
--color-900: #28112C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FDF0FE',
100: '#F8D8FD',
200: '#F2B1FC',
300: '#E678F7',
400: '#D448EA',
500: '#BA24D1',
600: '#8E249E',
700: '#64206F',
800: '#421948',
900: '#28112C',
},
}
$base: #F090FE; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #F8D8FD; $base-200: #F2B1FC; $base-300: #E678F7; $base-400: #D448EA; $base-500: #BA24D1; $base-600: #8E249E; $base-700: #64206F; $base-800: #421948; $base-900: #28112C; $base-hover: #E441FD; $base-subtle: #F7E2FB;
{
"color": {
"base": {
"value": "#F090FE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#F8D8FD",
"type": "color"
},
"200": {
"value": "#F2B1FC",
"type": "color"
},
"300": {
"value": "#E678F7",
"type": "color"
},
"400": {
"value": "#D448EA",
"type": "color"
},
"500": {
"value": "#BA24D1",
"type": "color"
},
"600": {
"value": "#8E249E",
"type": "color"
},
"700": {
"value": "#64206F",
"type": "color"
},
"800": {
"value": "#421948",
"type": "color"
},
"900": {
"value": "#28112C",
"type": "color"
}
}
}
}