What color is #F09AEB?

#F09AEB is a light, vivid purple. In RGB it is rgb(240, 154, 235), and in HSL hsl(303, 74%, 77%).

Is #F09AEB accessible as text?

On white, #F09AEB has a contrast ratio of 1.99:1 (fails WCAG AA for body text); on black it is 10.53:1 (passes). For text placed on #F09AEB, use black for the best readability.

What is the closest Tailwind color to #F09AEB?

The nearest Tailwind CSS token is fuchsia-300 (#F4A8FF).

What colors go well with #F09AEB?

#F09AEB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #99F09D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #F09AEB below.

Is #F09AEB good for buttons?

#F09AEB works well for buttons and highlights, but use black text on #F09AEB — white text only reaches 1.99:1, below the 4.5:1 needed for normal-size labels.

Is #F09AEB the same as CSS plum?

No — #F09AEB is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#F09AEB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #F09AEB

Not just a swatch — here's how #F09AEB works with other colors. Named schemes with #F09AEB in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #F09AEB Secondary #BA5F34 Accent #7E7440 Surface #F5EBDD Anchor #3C2922

This palette keeps Mauve as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #F09AEB Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Mauve anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #F09AEB Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #25334B

Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #F09AEB Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #F09AEB Secondary #FFDFFC Support #9C9087 Ink #18140F

Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #F09AEB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 57/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 58/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 21/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 27/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 29/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F09AEB

For UI

For branding

For interior

For fashion

People also use #F09AEB with

Mauve Salmon Pink Light Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 9.3:1. Use

Subtle surface Use #FAEDF9 for cards and hover fills. Tint 80

Avoid beside #F099CE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F09AEB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #F09AEB;
  --color-base-rgb: 240 154 235;
  --color-base-oklch: oklch(79.9% 0.145 328.9);
  --color-50: #FEF1FD;
  --color-100: #FBDBF9;
  --color-200: #F4B8F1;
  --color-300: #E788E3;
  --color-400: #D65CD0;
  --color-500: #BC39B5;
  --color-600: #8F338A;
  --color-700: #652A62;
  --color-800: #421F40;
  --color-900: #291528;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  mauve: {
    50: '#FEF1FD',
    100: '#FBDBF9',
    200: '#F4B8F1',
    300: '#E788E3',
    400: '#D65CD0',
    500: '#BC39B5',
    600: '#8F338A',
    700: '#652A62',
    800: '#421F40',
    900: '#291528',
  },
}

$base: #F09AEB;
$base-ink: #141310;
$base-50: #FEF1FD;
$base-100: #FBDBF9;
$base-200: #F4B8F1;
$base-300: #E788E3;
$base-400: #D65CD0;
$base-500: #BC39B5;
$base-600: #8F338A;
$base-700: #652A62;
$base-800: #421F40;
$base-900: #291528;
$base-hover: #E655DE;
$base-subtle: #F7E4F6;

{
    "color": {
        "base": {
            "value": "#F09AEB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FD",
                "type": "color"
            },
            "100": {
                "value": "#FBDBF9",
                "type": "color"
            },
            "200": {
                "value": "#F4B8F1",
                "type": "color"
            },
            "300": {
                "value": "#E788E3",
                "type": "color"
            },
            "400": {
                "value": "#D65CD0",
                "type": "color"
            },
            "500": {
                "value": "#BC39B5",
                "type": "color"
            },
            "600": {
                "value": "#8F338A",
                "type": "color"
            },
            "700": {
                "value": "#652A62",
                "type": "color"
            },
            "800": {
                "value": "#421F40",
                "type": "color"
            },
            "900": {
                "value": "#291528",
                "type": "color"
            }
        }
    }
}