Nearest named color: Mauve
#F29AFF
#F29AFF
Nearest named
Mauve
Family
Purple
Lightness
80.9%
Chroma
0.165
Hue angle
322.2°
Temperature
Neutral-leaning
Contrast on white
1.94:1 · Fail
Contrast on black
9.59:1 · AAA
Web-safe
#FF99FF
CSS oklch()
81% 0.17 322

#F29AFF is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too pale to lead as a primary accent and reproduces cleanly in print.

Palettes built on #F29AFF

Not just a swatch — here's how #F29AFF works with other colors. Named schemes with #F29AFF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Mauve sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.

Tech Product Signal · 5 colors

Mauve is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauve.

Build a working theme in the generator →

Color Lab

How #F29AFF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 55/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 20/100
Very low
Airy and open — recedes, leaves the composition light.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 29/100
Low
A faint retro warmth without tipping into sepia.
Luxury 25/100
Low
Playful and accessible rather than exclusive.
Brand distinctiveness 64/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 25/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 37/100
Low
Usable as a tinted surface in measured doses.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F29AFF

For UI
For branding
For interior
For fashion
People also use #F29AFF with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 9.6:1. Use
Subtle surface Use #FAEDFC for cards and hover fills. Tint 80
Avoid beside #FF99EB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F29AFF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #F29AFF;
  --color-base-rgb: 242 154 255;
  --color-base-oklch: oklch(80.9% 0.165 322.2);
  --color-50: #FDF0FE;
  --color-100: #F8D8FD;
  --color-200: #F2B1FC;
  --color-300: #E777F8;
  --color-400: #D646EC;
  --color-500: #BB22D2;
  --color-600: #8F239F;
  --color-700: #651F70;
  --color-800: #421848;
  --color-900: #29112C;
  --color-on-base: #141310;
}