Nearest named color: Mauve
#F395FF
#F395FF
Nearest named
Mauve
Family
Purple
Lightness
80.3%
Chroma
0.174
Hue angle
322.9°
Temperature
Neutral-leaning
Contrast on white
1.99:1 · Fail
Contrast on black
9.34:1 · AAA
Web-safe
#FF99FF
CSS oklch()
80% 0.17 323

#F395FF is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too pale to lead as a primary accent and reproduces cleanly in print.

Palettes built on #F395FF

Not just a swatch — here's how #F395FF works with other colors. Named schemes with #F395FF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Mauve sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.

Tech Product Signal · 5 colors

Mauve is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauve.

Build a working theme in the generator →

Color Lab

How #F395FF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 53/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 21/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 25/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 67/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 26/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 36/100
Low
Usable as a tinted surface in measured doses.
Print safety 80/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F395FF

For UI
For branding
For interior
For fashion
People also use #F395FF with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 9.3:1. Use
Subtle surface Use #FAEDFC for cards and hover fills. Tint 80
Avoid beside #FF94E8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F395FF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #F395FF;
  --color-base-rgb: 243 149 255;
  --color-base-oklch: oklch(80.3% 0.174 322.9);
  --color-50: #FDF0FE;
  --color-100: #F9D8FD;
  --color-200: #F3B1FC;
  --color-300: #E977F8;
  --color-400: #D846EC;
  --color-500: #BE22D2;
  --color-600: #91239F;
  --color-700: #661F70;
  --color-800: #431848;
  --color-900: #29112C;
  --color-on-base: #141310;
}