Nearest named color: Heliotrope
#F77DFA
#F77DFA
Nearest named
Heliotrope
Family
Purple
Lightness
77.1%
Chroma
0.210
Hue angle
326.5°
Temperature
Neutral-leaning
Contrast on white
2.27:1 · Fail
Contrast on black
8.20:1 · AAA
Web-safe
#FF66FF
CSS oklch()
77% 0.21 326

#F77DFA is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too pale to lead as a primary accent and sits well as a supporting tone.

Palettes built on #F77DFA

Not just a swatch — here's how #F77DFA works with other colors. Named schemes with #F77DFA in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Heliotrope as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #F77DFA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 45/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 25/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 19/100
Very low
Clean and current — no dusty, aged cast.
Luxury 27/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 81/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 30/100
Low
Workable accent with care around contrast.
Surface fit 33/100
Low
Usable as a tinted surface in measured doses.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #F77DFA

For UI
For branding
For interior
For fashion
People also use #F77DFA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 8.2:1. Use
Subtle surface Use #FAE9FB for cards and hover fills. Tint 80
Avoid beside #FA7FD3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #F77DFA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #F77DFA;
  --color-base-rgb: 247 125 250;
  --color-base-oklch: oklch(77.1% 0.210 326.5);
  --color-50: #FEF0FE;
  --color-100: #FDD8FD;
  --color-200: #FAB1FC;
  --color-300: #F27CF4;
  --color-400: #E34CE6;
  --color-500: #CA29CC;
  --color-600: #99279B;
  --color-700: #6C226D;
  --color-800: #461A47;
  --color-900: #2B122B;
  --color-on-base: #141310;
}