Nearest named color: Scarlet
#FF2323
#FF2323
Nearest named
Scarlet
Family
Red
Lightness
63.9%
Chroma
0.247
Hue angle
28.0°
Temperature
Warm
Contrast on white
3.81:1 · AA Large
Contrast on black
4.88:1 · AA
Web-safe
#FF3333
CSS oklch()
64% 0.25 28

#FF2323 is a mid-toned, warm orange. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #FF2323

Not just a swatch — here's how #FF2323 works with other colors. Named schemes with #FF2323 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Scarlet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Scarlet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Scarlet as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Scarlet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Scarlet carrying the quiet middle.

Luxury Packaging Feature · 5 colors

Scarlet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Build a working theme in the generator →

Color Lab

How #FF2323 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 40/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 7/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 12/100
Very low
Clean and current — no dusty, aged cast.
Luxury 37/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 95/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 52/100
Moderate
Workable accent with care around contrast.
Surface fit 21/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 73/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #FF2323

For UI
For branding
For interior
For fashion
People also use #FF2323 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.9:1. Use
Subtle surface Use #F9D9D9 for cards and hover fills. Tint 80
Avoid beside #FF6D24 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #FF2323 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #FF2323;
  --color-base-rgb: 255 35 35;
  --color-base-oklch: oklch(63.9% 0.247 28.0);
  --color-50: #FEF0F0;
  --color-100: #FDD8D8;
  --color-200: #FCB1B1;
  --color-300: #F87777;
  --color-400: #EC4646;
  --color-500: #D22222;
  --color-600: #9F2323;
  --color-700: #701F1F;
  --color-800: #481818;
  --color-900: #2C1111;
  --color-on-base: #141310;
}