Nearest named color: Strawberry
#FF498C
#FF498C
Nearest named
Strawberry
Family
Pink
Lightness
68.3%
Chroma
0.222
Hue angle
2.9°
Temperature
Warm
Contrast on white
3.19:1 · AA Large
Contrast on black
5.82:1 · AA
Web-safe
#FF3399
CSS oklch()
68% 0.22 3

#FF498C is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #FF498C

Not just a swatch — here's how #FF498C works with other colors. Named schemes with #FF498C in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.

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Color Lab

How #FF498C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 39/100
Low
Middle-weight — neither delicate nor heavy.
Depth 35/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 7/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 21/100
Low
Clean and current — no dusty, aged cast.
Luxury 34/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 86/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 51/100
Moderate
Workable accent with care around contrast.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #FF498C

For UI
For branding
For interior
For fashion
People also use #FF498C with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.8:1. Use
Subtle surface Use #FADFE9 for cards and hover fills. Tint 80
Avoid beside #FF474E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #FF498C at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #FF498C;
  --color-base-rgb: 255 73 140;
  --color-base-oklch: oklch(68.3% 0.222 2.9);
  --color-50: #FEF0F5;
  --color-100: #FDD8E6;
  --color-200: #FCB1CC;
  --color-300: #F877A6;
  --color-400: #EC4683;
  --color-500: #D22263;
  --color-600: #9F2350;
  --color-700: #701F3D;
  --color-800: #48182A;
  --color-900: #2C111B;
  --color-on-base: #141310;
}