Nostalgic palettes with every tone knocked back a step so nothing looks new — washed denims, mustards, rusts and creams. Rebalanced so the retro colors can still carry a button and pass contrast.
A roasted sequence that holds together in print and on screen. The mid orange is the only CTA-grade tone.
Built around paper, not white. The clay accent only appears on pull quotes and links, so the page reads like print.