Palettes / Mood & style

Warm color palettes

Reds, oranges, ambers and clay held together by a dark base so the heat has somewhere to sit. High energy without tipping into a warning label — with one CTA-grade tone marked in each.

Text #241611 Secondary #5B2A18 Primary #B4501F Accent #E0904A Surface #F6E2C7

A roasted sequence that holds together in print and on screen. The mid orange is the only CTA-grade tone.

5 colors WCAG AAA Seasonal campaigns
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