What color is #0077EF?

#0077EF is a medium, vivid blue. In RGB it is rgb(0, 119, 239), and in HSL hsl(210, 100%, 47%).

Is #0077EF accessible as text?

On white, #0077EF has a contrast ratio of 4.30:1 (fails WCAG AA for body text); on black it is 4.89:1 (passes). For text placed on #0077EF, use black for the best readability.

What is the closest Tailwind color to #0077EF?

The nearest Tailwind CSS token is blue-500 (#2B7FFF).

What colors go well with #0077EF?

#0077EF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #F07800. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #0077EF below.

Is #0077EF good for buttons?

#0077EF works well for buttons and highlights, but use black text on #0077EF — white text only reaches 4.30:1, below the 4.5:1 needed for normal-size labels.

Is #0077EF the same as CSS royalblue?

No — #0077EF is not the CSS named color royalblue, but royalblue (#4169E1) is the closest CSS named color.

#0077EF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #0077EF

Not just a swatch — here's how #0077EF works with other colors. Named schemes with #0077EF in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #0077EF Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #4B9FFF

Azure is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Azure.

Coastal Morning Lead · 5 colors

Lead #0077EF Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #20344A

Azure opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #0077EF Surface #EDE9D6 Anchor #5A2145 Accent #E4C2CA Secondary #322B2F

Azure sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #0077EF Secondary #89A8D2 Support #9D8F89 Ink #16140F

Azure is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Azure carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #0077EF Secondary #E76A77 Accent #F79153 Anchor #573B59 Surface #EEEBD6

Azure glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #0077EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 5/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 23/100

Low

Clean and current — no dusty, aged cast.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 59/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #0077EF

For UI

For branding

For interior

For fashion

People also use #0077EF with

Cyan Blue Ochre Gainsboro Charcoal

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.3:1. Use

Subtle surface Use #D1E4F7 for cards and hover fills. Tint 80

Avoid beside #0028F0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #0077EF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #0077EF;
  --color-base-rgb: 0 119 239;
  --color-base-oklch: oklch(58.5% 0.201 256.2);
  --color-50: #F0F7FE;
  --color-100: #D8EBFD;
  --color-200: #B1D6FC;
  --color-300: #77B8F8;
  --color-400: #4699EC;
  --color-500: #227AD2;
  --color-600: #23619F;
  --color-700: #1F4770;
  --color-800: #183048;
  --color-900: #111F2C;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  azure: {
    50: '#F0F7FE',
    100: '#D8EBFD',
    200: '#B1D6FC',
    300: '#77B8F8',
    400: '#4699EC',
    500: '#227AD2',
    600: '#23619F',
    700: '#1F4770',
    800: '#183048',
    900: '#111F2C',
  },
}

$base: #0077EF;
$base-ink: #141310;
$base-50: #F0F7FE;
$base-100: #D8EBFD;
$base-200: #B1D6FC;
$base-300: #77B8F8;
$base-400: #4699EC;
$base-500: #227AD2;
$base-600: #23619F;
$base-700: #1F4770;
$base-800: #183048;
$base-900: #111F2C;
$base-hover: #0060C0;
$base-subtle: #B8D6F5;

{
    "color": {
        "base": {
            "value": "#0077EF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F0F7FE",
                "type": "color"
            },
            "100": {
                "value": "#D8EBFD",
                "type": "color"
            },
            "200": {
                "value": "#B1D6FC",
                "type": "color"
            },
            "300": {
                "value": "#77B8F8",
                "type": "color"
            },
            "400": {
                "value": "#4699EC",
                "type": "color"
            },
            "500": {
                "value": "#227AD2",
                "type": "color"
            },
            "600": {
                "value": "#23619F",
                "type": "color"
            },
            "700": {
                "value": "#1F4770",
                "type": "color"
            },
            "800": {
                "value": "#183048",
                "type": "color"
            },
            "900": {
                "value": "#111F2C",
                "type": "color"
            }
        }
    }
}

Palettes built on #0077EF

Color Lab

Pairs with #0077EF

UI roles & guardrails

In real applications

Scales

Every model

Export