#700ECB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #700ECB works with other colors. Named schemes with #700ECB in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #700ECB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #700ECB at work across the surfaces designers actually ship.
:root {
--color-base: #700ECB;
--color-base-rgb: 112 14 203;
--color-base-oklch: oklch(46.5% 0.243 298.1);
--color-50: #F8F0FE;
--color-100: #EBD8FD;
--color-200: #D7B3FA;
--color-300: #B97FF0;
--color-400: #9B51E1;
--color-500: #7D2EC7;
--color-600: #632B97;
--color-700: #49246B;
--color-800: #311C45;
--color-900: #1F132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F0FE',
100: '#EBD8FD',
200: '#D7B3FA',
300: '#B97FF0',
400: '#9B51E1',
500: '#7D2EC7',
600: '#632B97',
700: '#49246B',
800: '#311C45',
900: '#1F132A',
},
}
$base: #700ECB; $base-ink: #FFFFFF; $base-50: #F8F0FE; $base-100: #EBD8FD; $base-200: #D7B3FA; $base-300: #B97FF0; $base-400: #9B51E1; $base-500: #7D2EC7; $base-600: #632B97; $base-700: #49246B; $base-800: #311C45; $base-900: #1F132A; $base-hover: #5A0BA4; $base-subtle: #D4B7F0;
{
"color": {
"base": {
"value": "#700ECB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#EBD8FD",
"type": "color"
},
"200": {
"value": "#D7B3FA",
"type": "color"
},
"300": {
"value": "#B97FF0",
"type": "color"
},
"400": {
"value": "#9B51E1",
"type": "color"
},
"500": {
"value": "#7D2EC7",
"type": "color"
},
"600": {
"value": "#632B97",
"type": "color"
},
"700": {
"value": "#49246B",
"type": "color"
},
"800": {
"value": "#311C45",
"type": "color"
},
"900": {
"value": "#1F132A",
"type": "color"
}
}
}
}