#7C19BF is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7C19BF works with other colors. Named schemes with #7C19BF in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7C19BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7C19BF at work across the surfaces designers actually ship.
:root {
--color-base: #7C19BF;
--color-base-rgb: 124 25 191;
--color-base-oklch: oklch(47.4% 0.229 305.3);
--color-50: #F9F1FE;
--color-100: #EEDAFB;
--color-200: #DCB7F5;
--color-300: #C286E9;
--color-400: #A659D9;
--color-500: #8837BE;
--color-600: #6A3191;
--color-700: #4E2866;
--color-800: #341E43;
--color-900: #211429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F1FE',
100: '#EEDAFB',
200: '#DCB7F5',
300: '#C286E9',
400: '#A659D9',
500: '#8837BE',
600: '#6A3191',
700: '#4E2866',
800: '#341E43',
900: '#211429',
},
}
$base: #7C19BF; $base-ink: #FFFFFF; $base-50: #F9F1FE; $base-100: #EEDAFB; $base-200: #DCB7F5; $base-300: #C286E9; $base-400: #A659D9; $base-500: #8837BE; $base-600: #6A3191; $base-700: #4E2866; $base-800: #341E43; $base-900: #211429; $base-hover: #631498; $base-subtle: #D8B9ED;
{
"color": {
"base": {
"value": "#7C19BF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F1FE",
"type": "color"
},
"100": {
"value": "#EEDAFB",
"type": "color"
},
"200": {
"value": "#DCB7F5",
"type": "color"
},
"300": {
"value": "#C286E9",
"type": "color"
},
"400": {
"value": "#A659D9",
"type": "color"
},
"500": {
"value": "#8837BE",
"type": "color"
},
"600": {
"value": "#6A3191",
"type": "color"
},
"700": {
"value": "#4E2866",
"type": "color"
},
"800": {
"value": "#341E43",
"type": "color"
},
"900": {
"value": "#211429",
"type": "color"
}
}
}
}