Nearest named color: Persian Pink
#FF78AA
#FF78AA
Nearest named
Persian Pink
Family
Pink
Lightness
74.4%
Chroma
0.171
Hue angle
358.8°
Temperature
Warm
Contrast on white
2.47:1 · Fail
Contrast on black
7.54:1 · AAA
Web-safe
#FF6699
CSS oklch()
74% 0.17 359

#FF78AA is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.

Palettes built on #FF78AA

Not just a swatch — here's how #FF78AA works with other colors. Named schemes with #FF78AA in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Persian Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Persian Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Persian Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Persian Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Persian Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Persian Pink carrying the quiet middle.

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Color Lab

How #FF78AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 81/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 50/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 27/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 18/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 36/100
Low
A faint retro warmth without tipping into sepia.
Luxury 31/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 66/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 44/100
Moderate
Workable accent with care around contrast.
Surface fit 31/100
Low
Usable as a tinted surface in measured doses.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #FF78AA

For UI
For branding
For interior
For fashion
People also use #FF78AA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.5:1. Use
Subtle surface Use #FBE8EF for cards and hover fills. Tint 80
Avoid beside #FF7A7F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #FF78AA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #FF78AA;
  --color-base-rgb: 255 120 170;
  --color-base-oklch: oklch(74.4% 0.171 358.8);
  --color-50: #FEF0F5;
  --color-100: #FDD8E6;
  --color-200: #FCB1CC;
  --color-300: #F877A6;
  --color-400: #EC4683;
  --color-500: #D22263;
  --color-600: #9F2350;
  --color-700: #701F3D;
  --color-800: #48182A;
  --color-900: #2C111B;
  --color-on-base: #141310;
}