What color is #7316A2?

#7316A2 is a dark, vivid purple. In RGB it is rgb(115, 22, 162), and in HSL hsl(280, 76%, 36%).

Is #7316A2 accessible as text?

On white, #7316A2 has a contrast ratio of 8.88:1 (passes WCAG AA for body text); on black it is 2.37:1 (fails). For text placed on #7316A2, use white for the best readability.

What is the closest Tailwind color to #7316A2?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #7316A2?

#7316A2 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #45A216. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7316A2 below.

Is #7316A2 good for buttons?

#7316A2 works well for buttons and highlights, but use white text on #7316A2 — black text only reaches 2.37:1, below the 4.5:1 needed for normal-size labels.

Is #7316A2 the same as CSS rebeccapurple?

No — #7316A2 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#7316A2 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7316A2

Not just a swatch — here's how #7316A2 works with other colors. Named schemes with #7316A2 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7316A2 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #7316A2 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #944BC1

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7316A2 Secondary #866D99 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #7316A2 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #7316A2 Secondary #E86B69 Accent #F39546 Anchor #593A55 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #7316A2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 61/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 24/100

Low

Clean and current — no dusty, aged cast.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 73/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7316A2

For UI

For branding

For interior

For fashion

People also use #7316A2 with

Medium Blue Fandango Olive Drab Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.9:1. Use

Subtle surface Use #E4CCF0 for cards and hover fills. Tint 80

Avoid beside #A216A2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7316A2 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7316A2;
  --color-base-rgb: 115 22 162;
  --color-base-oklch: oklch(43.6% 0.204 310.0);
  --color-50: #F9F1FE;
  --color-100: #F0DAFB;
  --color-200: #E0B7F5;
  --color-300: #C887E9;
  --color-400: #AE5AD8;
  --color-500: #9137BD;
  --color-600: #713290;
  --color-700: #522966;
  --color-800: #371E43;
  --color-900: #221429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F9F1FE',
    100: '#F0DAFB',
    200: '#E0B7F5',
    300: '#C887E9',
    400: '#AE5AD8',
    500: '#9137BD',
    600: '#713290',
    700: '#522966',
    800: '#371E43',
    900: '#221429',
  },
}

$base: #7316A2;
$base-ink: #FFFFFF;
$base-50: #F9F1FE;
$base-100: #F0DAFB;
$base-200: #E0B7F5;
$base-300: #C887E9;
$base-400: #AE5AD8;
$base-500: #9137BD;
$base-600: #713290;
$base-700: #522966;
$base-800: #371E43;
$base-900: #221429;
$base-hover: #5C1281;
$base-subtle: #D7B2EA;

{
    "color": {
        "base": {
            "value": "#7316A2",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F1FE",
                "type": "color"
            },
            "100": {
                "value": "#F0DAFB",
                "type": "color"
            },
            "200": {
                "value": "#E0B7F5",
                "type": "color"
            },
            "300": {
                "value": "#C887E9",
                "type": "color"
            },
            "400": {
                "value": "#AE5AD8",
                "type": "color"
            },
            "500": {
                "value": "#9137BD",
                "type": "color"
            },
            "600": {
                "value": "#713290",
                "type": "color"
            },
            "700": {
                "value": "#522966",
                "type": "color"
            },
            "800": {
                "value": "#371E43",
                "type": "color"
            },
            "900": {
                "value": "#221429",
                "type": "color"
            }
        }
    }
}

Palettes built on #7316A2

Color Lab

Pairs with #7316A2

UI roles & guardrails

In real applications

Scales

Every model

Export